About
I've been in the seat you're in — three times.
For twenty-plus years I've led as a Chief Executive, Chief Technology, and Chief Operating officer across startups, small businesses, and product teams.
Operating principles
The five ideas that shape every answer.
01
Cash-out risk beats cool ideas
Every roadmap decision at pre-scale is really a decision about runway. Name the cash-out risk first, then choose.
02
Ship the smallest thing that generates learning
You do not need a platform. You need three customers whose behaviour tells you what to build next.
03
Founders should be the sales channel until they aren't
You cannot delegate what you have not yet done. Sell it yourself, document the motion, then hire.
04
The org chart is a lagging indicator of the decisions you made three months ago
Structure follows strategy. Fix the strategy before you re-org.
05
Say when the information is insufficient
The most valuable thing an advisor can say is 'I don't have enough to answer that yet' — followed by exactly what would change the answer.